In a hilarious turn of events controversial and unapologetic Golden Globe host Ricky Gervais will be returning to the stage as master of ceremonies yet again! That’s right! After all the hubbub last year about Gervais’ “rude and mean spirited” attitude towards the actors and actresses being honor, (which he also did the first time he hosted in 2010) the Hollywood Foreign Press has invited him back. I wonder why?
Hmmm…
Could it be because of ratings?
OF COURSE IT IS!
The ratings for the Golden Globes have improved each year Ricky Gervais has hosted and, frankly, we live in a society of rubberneckers who love to see controversy in action. The Hollywood Foreign Press isn’t stupid… they know exactly what they are doing. Announcing Ricky’s third year as host has already ignited a firestorm of free publicity for the telecast. And as a result, I think the Golden Globes’ rating will be up again with very little effort… this is a great example of a successful cost/benefit analysis.
To be completely honest, I also think Ricky has done a great job with the Golden Globes. Prior to Gervais, the Golden Globes had been a host-less telecast… and I think it suffered for that. I don’t think the Golden Globes offered anything new, inviting, or familiar… at least in comparison to the Emmys and Oscars. For better or worse, Gervais has given the Golden Globes a face and a voice.
The Golden Globes has always tried to dub themselves as the ‘informal and laidback’ awards show where anything can happen… and Gervais has helped them achieve that.
And it is also worth noting that there is something to be said about host consistency. Investing and nurturing a host that can been counted on year after year really gives an awards show a bump above the rest. This is why the Academy Awards had always been so darn successful… at least until Billy Crystal stopped hosting each year.
Now… I’m not saying the Golden Globes will ever overtake the Academy Awards… however, right now, the Hollywood Foreign Press are making very smart decisions and they are successfully creating a brand we, the view, can count on.
Here are some bits from Gervais’ previous hosting gigs:
2010
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2011
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